soooo, what's the problem and insight?
Yahoo aims to reclaim relevance with Gen Z and Gen Alpha, shifting from a forgotten name to a trusted guide for digital life and culture. In a feed where memes and misinformation spread faster than facts, young people need a simple reminder to pause, verify, and turn to a reliable source before believing everything they see online.
Yahoo aims to reclaim relevance with Gen Z and Gen Alpha, shifting from a forgotten name to a trusted guide for digital life and culture. In a feed where memes and misinformation spread faster than facts, young people need a simple reminder to pause, verify, and turn to a reliable source before believing everything they see online.
The Idea!
A playful yet thought-provoking campaign that challenges internet users to rethink the credibility of what they consume. By using memes that mix absurd humour with real, fact-checked news from Yahoo!, we create a viral experience that not only entertains but also educates, reinforcing Yahoo! as the go-to source for real information.
Social Media - Instagram Ads
Social Media - X/Threads
Each post includes a link to our meme generator, where users can create their own absurd Yahoo!-style memes and join the chaos.
Meme Generator
After generating a meme, it will also reveal a real fact from Yahoo!, turning into a moment of discovery. This unexpected twist keeps users engaged, making them question what’s real while reinforcing Yahoo! as a brand worth talking about.
Sample Posts
Interactive Board
Shows a cow labelled as a cat → People tap → Hear an unexpected bird chirping sound → Reveals “AI got it wrong,” with a QR code leading users to Yahoo with the real facts
Digital Billboards
In a world of AI hallucinations and meme misinformation, Yahoo becomes the place you go to check what’s actually real.
