soooo, what's the problem and insight?
Kids are always on their phones, spending more than 6 hours on screen each day. 85% of parents want a real connection but struggle to break screen habits.
The Idea!
“Pos a Moment” turns screen time into family bonding. Pos Laju’s Postie’s Pack with journals, postcards, and a bingo sheet, encourages kids to explore, document activities, and create lasting memories together.
Postie's Pack (collaboration with Faber-Castell and Fujifilm)
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A campaign that's packed with fun, adventure, and memories, with NO screens!
