Pop Props is an idea that turns Depop’s mailers into unique accessories, such as bags, pouches, wallets, and more. Instead of discarding the mailers, the users can give their mailers a second life. This initiative would bring Depop’s circular fashion ethos to life in a tangible, shareable, and creative way, making it sustainable, fun, interactive, and distinctly Depop.
New Mailer Material
The new mailer material is polypropylene (PP) woven plastic, similar to Ikea's recycled bag material. It's water-resistant and built to withstand all outdoor conditions during delivery. Plus, it's sealable and cost-effective to produce. This makes it an ideal choice for the project; not only does it function as a mailer, but it can also be upcycled for extended use.
Collaboration with POS Malaysia
Depop is collaborating with POS Malaysia to make sustainability more creative and accessible. Users can pick up a Depop mailer at any post office to start pop propping!
Depop is collaborating with POS Malaysia to make sustainability more creative and accessible. Users can pick up a Depop mailer at any post office to start pop propping!
Out-of-Home (OOH) - Posters
Social Media - Instagram
Pop-Up
We’re bringing the Pop Props experience to life with interactive pop-ups. Visitors can get hands-on and transform their mailers into unique accessories. QR codes around the booth will lead them directly to the in-app Pop Props section, which fosters community engagement and keeps the creativity going.
In-App
In-app section: “Prop and Share”, where users can share their upcycled mailer creations and “Prop Lab”, where they can learn how to transform them into unique accessories.
Vehicle Wrap
Pop Props isn't just an ad campaign; it’s a platform for creativity! This strengthens Depop’s community by turning sustainability into a collaborative, creative movement, making Depop feel fresh, exciting, and different from other resale platforms.
